He was the ultra-cool male film star of the 1960s, and rose from a troubled youth, spent in reform schools to being the world’s most popular actor. Over 25 years after his untimely death from mesothelioma in 1980, Steve McQueen is still considered of the biggest icons of popular culture.
Born on March 24th in 1930 in Beech Grove, Indiana, USA and passed away on November 7th 1980 in Juares, Mexico. Steve played in legendary movies such as The Blob, The Great Escape, The Cincinnati Kid and many more.
Iconic for his love for denim and his style. Steve McQueen is a legend not only in the the world of cinema but as well in the fashion industry. His passion for jeans and our admiration for him makes it no surprise that one of our most important denimstyles is named “STEVE”: after the iconic hero.