Tag Archives: steve mcqueen

Liberty Cuffs

Liberty Cuffs are embroidered patches that were sewn inside the cuffs of Navy dress blue uniforms. These uniforms are worn by Navy enlisted men, pay grades E-2 through E-6. The embroidered patches were sewn using a hidden stitch, which resulted in a regulation looking uniform when the cuffs were safely hidden and buttoned, but once the sailor was on liberty, he unbuttoned and rolled the cuff up just one roll in order to display the fancy embroidered designs. Any type of embroidery on the inside of the cuffs was always unauthorized and wearing the uniform with the sleeves rolled up was likewise unauthorized.

Sailors have always been the most creatively artistic of all the branches of the military, what with their tattoos, scrimshaw carving, sea shell art and ships built inside bottles, they even took up embroidery and sewing to pass the time while on board ship.


Steve McQueen with liberty cuffs

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Coming up: a new jean which can already be considered a classic!

The Steve Fat Slim is one of our highlight pieces of the Blue Blood SS10 collection. This Steve (named after style icon Steve McQueen) is an 14’5 Oz  24 organic indigo dip denim with an extreme wide selvedge. The fatty selvedge which is 3,8 inch, is much wider then a usual selvedge. The green ID of the selvedge is used as a reference to the organic slubby denim cloth and organic indigo used for this jeans. The Steve Fat Slim has a loose fitted waist and is more snug towards the ankles.


The Steve Fat Slim will be in our stores from January on.



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Introducing one of BB’s Heroes: Steve McQueen


He was the ultra-cool male film star of the 1960s, and rose from a troubled youth, spent in reform schools to being the world’s most popular actor. Over 25 years after his untimely death from mesothelioma in 1980, Steve McQueen is still considered of the biggest icons of popular culture.

Born on March 24th in 1930 in Beech Grove, Indiana, USA and passed away on November 7th 1980 in Juares, Mexico. Steve played in legendary movies such as The Blob, The Great Escape, The Cincinnati Kid and many more.

Iconic for his love for denim and his style.  Steve McQueen is a legend not only in the  the world of cinema but as well in the fashion industry. His passion for jeans and our admiration for him makes it no surprise that one of our most important denimstyles is named “STEVE”:  after the iconic hero.

So here our tribute through our denim…mcqueen2-thumb

steve mcqueenSteve-McQueen-792106


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Capetown New Pictures



Our Amsterdam Bike made it all the way to Capetown


One of Blue Blood’s ancestors and heroes, The Big Steve McQueen


The Love For Denim Box


Dry Goods Spray, Wineboxes and a beautiful selvedge carrier bag


The Denim Bar


The dressing rooms


Some of the collection






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