This morning we had a super excited Alex at the office. A package arrived with his name on it and it made him act like a kid on christmas morning!
What could’ve made our Sales director so excited? PUMA, of whom we sell exclusives in our stores, had sent him the new and exclusive R698!
It even has his name on the box! The R698 has a futuristic media campaign accompanying it, with videos, posters and more.
Here a link to the viral posted online as part of the “6 sides, 9 days, 8 hundred million miles away” -campaign.
Update: PUMA just saw us online and sent us some extra info on the campaign
They have set up a Benelux-campaign for the new PUMA model R698, integrating and creating a whole science fiction-like world that fits perfectly with the shoes.
“This world has come to life in a trailer that is just to freaky for words. Completely computeranimated minimovie that raises more questions than it answers. This will also be played on screen at the shops.”
Check it here : http://vimeo.com/4358815 (also downloadable as *.m4v file)
Sold at PATTA.