Tag Archives: puma

Puma Package!

This morning we had a super excited Alex at the office. A package arrived with his name on it and it made him act like a kid on christmas morning!

What could’ve made our Sales director so excited? PUMA, of whom we sell exclusives in our stores, had sent him the new and exclusive R698!

It even has his name on the box! The R698 has a futuristic media campaign accompanying it, with videos, posters and more.

Here a link to the viral posted online as part of the “6 sides, 9 days, 8 hundred million miles away” -campaign.

“6 sides, 9 days, 8 hundred million miles away”.

Update:  PUMA just saw us online and sent us some extra info on the campaign

They have set up a Benelux-campaign for the new PUMA model R698, integrating and creating a whole science fiction-like world that fits perfectly with the shoes.

“This world has come to life in a trailer that is just to freaky for words. Completely computeranimated minimovie that raises more questions than it answers. This will also be played on screen at the shops.”

Check it here : http://vimeo.com/4358815 (also downloadable as *.m4v file)

Sold  at PATTA.

BB.

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One of the First (and Puma!)

Our good Friend Aaiwen Nazier (Key account Special Product Manager at Puma) came to pay us a visit.

Aaiwen was wearing his Avelons, but not just any Avelon jean! It was the first Avelon jean ever, the Avelon nr. 1. He’s been wearing them for 5 years now and they have developed nice atari and honeycombs. Check out the pictures for more details on the fade!

It is nice to see a friend wear his Blue Blood Avelon with such devotion. Looking forward to photographing more friends wearing their denim with such devotion. Alex was super excited and wished his ADHD denim had faded as much already too! Aww…… (lol)

Puma will have a exclusive line that will be sold exclusively in the de PS13 and PC142 stores of Blue Blood in the Netherlands.

(click to enlarge)

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