The saying ‘never judge a book by it’s cover’, is a saying that we respect and it’s often true. But today marketers and companies all try to persuade their consumers into purchasing their products by sticking it into an attractive shell. We have found some of the coolest packaged products. Often beauty products and groceries are packaged very creatively as they need to compete with millions of other products on the shelves next to them. Blue Blood, being a luxury jeans brand has always tried to come up with innovative packaging ideas, to offer our clients who we caressingly dub “our friends” the most exquisite and luxuriously packaged products.
Check out some inspiring packaging by others followed by some of our own throughout the years…
Highlights the distance the products have travelled
Fruit drink with spring water
Harvey Nichols umbrella beauty brand
Japan's The Calpis Food Industry Co.
Animal kingdom decoration
Nike recycled cardboard bag
Witty coffee cups
And our creative Blue Blood package designs…
Snickers, Mars, Bounty, Twix, Milky Way…and I can go on and on. Everywhere in the world we are most likely to be able to purchase these chocolate bars. KitKat is one of those chocolate bars that can also be found everywhere but the special thing about KitKat is that it continually appears on the market in a new additional flavour. It started of with the 4 finger wafer covered in milk chocolate. The first flavour variant of the KitKat was the KitKat orange. Today we have all seen others, such as; the chunky, white, dark, peanut butter etc.
But did you know that in our beloved country Japan you are able to purchase 81 different flavoured KitKat’s?!
Blue Blood loves Japan for their raw denim culture which we portray in our store on the Prinsenstraat in Amsterdam but we also adore their bizarre and inspirational culture and creations. Only two weeks ago Japan released the vegetable KitKat which has apple and carrot in between its chocolate covered wafers.
Even though the KitKat is the number one confection sold in The UK, the reason why Japan is obsessed with the KitKat has to do with the name. ‘Kitto Katsu”, which means “you will surely win”, is a source of inspiration that parents wish to offer their children. By giving Japanese children a KitKat before their exams is seen as a source of encouragement to wish them luck.