Tag Archives: denim heads

Self Edge opens NYC store

The, as told by the cool hunter, denim mecca Self Edge has opened a new store in the States. From now on denim heads can quench their thirst for denim in San Francisco and New York!

The interior and vibe will be similar to the SF shop, a place to come in and hang out, although the shopspace will be 25% larger in NYC. Self Edge NYC will carry the same product line as SF with additions such as MFSC,Joe McCoy’s, and Ande Whall  but also a fuller representation of the current brands they have ( Flat Head, Real Japan Blues and 3sixteen) .




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Seen this lying around?


Time for ADHD is closing in….


… are you ready?



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Our friend: denim devotion

In the light of the post about our friend Aaiwen, who wears his Avelon nr 1 for 5 years now,  Alex looked to another friend (with a bit of envy I must add).

His name is Paul Bellaart, and he has been wearing his Blue Blood Paper Silk Selvedge for two years with no break! The fades, tears from the wear are incredible and will only improve with time.


It is the kinda of look on a denim that Alex wishes he had!But then again, with wearing it 2 years straight what else can you expect of a jean?

In the mean time we look forward to having more friends show off their fades.



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One of the First (and Puma!)

Our good Friend Aaiwen Nazier (Key account Special Product Manager at Puma) came to pay us a visit.

Aaiwen was wearing his Avelons, but not just any Avelon jean! It was the first Avelon jean ever, the Avelon nr. 1. He’s been wearing them for 5 years now and they have developed nice atari and honeycombs. Check out the pictures for more details on the fade!

It is nice to see a friend wear his Blue Blood Avelon with such devotion. Looking forward to photographing more friends wearing their denim with such devotion. Alex was super excited and wished his ADHD denim had faded as much already too! Aww…… (lol)

Puma will have a exclusive line that will be sold exclusively in the de PS13 and PC142 stores of Blue Blood in the Netherlands.

(click to enlarge)

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If my Blue Bloods could talk, they wouldn’t. They would sing… celebrating that they keep looking better the older they get.

Pete Philly (Singer/Songwriter)

If my Blue Bloods could talk, they would say “Hey Oveous, I think your other jeans are a little upset with me…anything to do with the fact that you’ve been wearing me for 23 days straight?”

Oveous Maximus (Spoken Word Artist)

If my Blue Bloods could talk I would ditch my therapist.

Alain Clark (Singer/ Songwriter)

If my Blue Bloods could talk they would ask me to shut up for once!

Willa Stoutenbeek (Marketing/PR)

When we first met I was a little heavy. 14.5 oz but I knew Alex would like that, the first time we made body contact I could feel he liked me…he cuffed my legs so I could show my selvedge. He rubbed my thights to make me feel more comfortable, we  were made for each other. Now I lost some weight 12.5 oz and I changed my scent, he seems to like it. The Longer we are together the more beautiful I get.

Alex Jaspers (Sales Director)

If my Blue Bloods could talk then it would tell me that I’ve got a lovely ass!

Valerio Zeno (BNN Presenter)

If my Blue Bloods could talk they would say its smelly in here!

 Erik Frenken (Fashion Designer)

If my Blue Bloods could talk they would make me buy more and more of their kind.Yes, indeed they are going for world domination!

Hanna Verboom (Actress)

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Bread & Butter Day 1

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