Tag Archives: custom

Puma Package!

This morning we had a super excited Alex at the office. A package arrived with his name on it and it made him act like a kid on christmas morning!

What could’ve made our Sales director so excited? PUMA, of whom we sell exclusives in our stores, had sent him the new and exclusive R698!

It even has his name on the box! The R698 has a futuristic media campaign accompanying it, with videos, posters and more.

Here a link to the viral posted online as part of the “6 sides, 9 days, 8 hundred million miles away” -campaign.

“6 sides, 9 days, 8 hundred million miles away”.

Update:  PUMA just saw us online and sent us some extra info on the campaign

They have set up a Benelux-campaign for the new PUMA model R698, integrating and creating a whole science fiction-like world that fits perfectly with the shoes.

“This world has come to life in a trailer that is just to freaky for words. Completely computeranimated minimovie that raises more questions than it answers. This will also be played on screen at the shops.”

Check it here : http://vimeo.com/4358815 (also downloadable as *.m4v file)

Sold  at PATTA.



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Six Scents…

In December of 2008 six major fashion designer and six major perfumers collaborated to make a highly exclusive and limited edition serie of scents called the Six Scents: Serie One.66

The collabos are:

Alexandre Herchcovitch ft. Joachim Correll > “Urban Tropicalia”

Bernard Willhelm ft. Lucas Sieuzac > “Wicken 3000”

COSMIC WONDER Light Source ft. Philippe Paparella-Paris > “The Spirit of Wood”

Gareth Pugh ft. Emile Copperman > “Diagonal”

Jeremy Scott ft. Philippe Roques > “Illicit Sex”

Preen By Thornton Bregazzi ft. Mark Buxtun > “Teen Spirit”

The Scents are all limited edition of 2000 per scent, all custom packed and numbered. A precentage of the income raised by the sales will go to the DAA (Designers Against AIDS) for the the International AIDS Awareness Education Center in Antwerp, Belgium.

Here in the Netherlands Six Scents are also sold, exclusively by 290 SQM in Amsterdam. Check out their website at 290 SQM .

The scents have been spotted/sniffed amongst several Blue Blood colleagues. And they, and we love the smell….

Also the website for more info on Six Scents > Click here !


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