Last week our VM-team created a beautiful pop-up-shop-in-shop at ‘Brand New’ store Hilversum. The floor of the shopping window and the display were filled with the B.B. monogram tiles. We wanted our shop-in-shop to have the same warm interior and feeling as our brand stores, so we worked with old wood, copper details and vintage cabinets. This shop-in-shop is tailored to the demands of serious indigo lovers.

You can visit the pop-up until the 5th of June 2011.

Brand New
Schoutenstraat 8
1211 BM Hilversum

Follow our blog to see when your favorite shop gets an surprise overdue!



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