Shooting the SS10 Look-Book

On the day of the of the Blue Blood SS10 show surrounded by all the hustle and bustle we shot the Look-Book. All the clothes of the new collection had to be shot that day, but they had to be worn by the models straight after on the catwalk. The shoot took place back stage of the Amsterdam International Fashion Week, and all had to be done within only 4 hours time. Upon completion of each look, poor Rodney and Jose were given back the clothes and had to replace them in the correct order and on the right hanger for each model. Within such a short time frame, assertiveness and alertness was key. After all we did not want to risk that the models would walk out on the catwalk wearing the wrong outfits. But thanks to Alljan, Zoe, Rodney, Jose and Willa – the Look-Book turned out to be fabulous and all the models shined as stars in the right outfits during the show.

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And the sweet Paparazzi model, Leonie was so kind to even give Willa a massage while she had to model all day  for our Look-Book, she then did our show and after that she still had another show to do.



1 Comment

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One response to “Shooting the SS10 Look-Book

  1. sergio

    more pics PLZ

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